A skin-conscious womenswear concept developed for my IFM Fashion Entrepreneurship elective: clothing designed from the start around sensitive and reactive skin, without that consideration defining the aesthetic. The idea started with four years of my own experience living with eczema, checking composition labels, avoiding certain seams and fabrics, and too often choosing between what felt good on my skin and what I actually wanted to wear.

The full 10-slide pitch deck below covers the problem, the research behind it, where the concept sits in the market, the product philosophy, target customer, an initial capsule, and a first view of the business model.

Download the full deck (PDF) ↓